experience

Salesforce

global director of program design
august 2019- present

Leads the global Program Design competency for Salesforce's innovation team, Ignite. Our 55 talented Program Designers design, lead and deliver strategic programs that navigate ambiguity, strengthen relationships, and challenge Salesforce's most strategic customers to think bigger.

  • Defined and developed the new competency of Program Design. Led the Program Design vision and agenda by codifying best practices while continuously evolving strategy and methods. Built new processes, tools, and institutional knowledge. Conducted enablement across the 140-person org. 

  • Navigated complex organizational issues and designed successful cross-organizational collaboration with orgs across Salesforce.

  • Led 55 indirect reports from AMER, EMEA, LATAM, APAC and JAPAN regions

  • Defined talent requirements by level, created job descriptions and supported hiring.

  • Supported department-wide shift from capability to OU org design. Collaboratively launched department-wide survey to place talent. Conducted a global listening tour which included workshops with 10 different studios, interviews with 13 leaders, and 110 1:1s.

  • Launched the Program Design community and toolkit within first month in role.

  • Created engagement model of self-service, community support and hands-on mentorship.

  • Created monthly and quarterly feedback loops from ICs and leadership to track sentiment and impact.

  • Launched global workshare events to increase connection and knowledge share across regions.

formation.ai

strategic design lead
december 2017 - august 2019

  • Bridged perspectives across Product, Design, Engineering, Data Science and Business Development teams to synthesize cross-functional expertise into institutional knowledge, product positioning and sales and marketing materials 

  • Transformed complex technological concepts into elegant narratives suitable for C-suite executives, technical teams, and company-wide communication 

  • Designed and managed research programs that increased industry and stakeholder understanding in the nascent Personalization Marketing Technology space

  • Held key speaking roles in frequent C-level conversations, identifying strategic opportunity and bringing digital transformation possibilities to life for 5 verticals

BCG digital ventures

strategic design lead
July 2017 - December 2017

  • Led teams of clients, consultants, product managers, engineers, entrepreneurs, and designers through qualitative research, concept development, concept testing & refinement, and investor pitching. 

  • Managed staffing, workflows, and professional development for multiple designers against project timelines and budgets across the US, Europe and the Middle East      

  • Worked extensively in the field to launch a fuel delivery system in the Middle East

  • Led strategic thinking of a 6-week concept sprint for Takeda Pharmaceuticals that resulted in the Oshi Inflammatory Bowel Disease app, which launched in 2018

Senior strategic designer
January 2016 - July 2017

  • Used human-centered design to help teams and clients understand and predict human behavior.

  • Employed best-in-class visualization and storytelling capabilities to craft exceptional consumer experiences.

  • Combatted digital disruption by identifying and defining the direct-to-consumer opportunity Tomorrow Sleep for Simmons Serta

astro studios

lead insights designer
november 2014 - december 2015

  • Led strategic thinking for brands such as SK-II, Olay, Samsung, and Dolby 

  • Key strategic designer of Dolby’s brand design story and visual design language, which was implemented company-wide and won an IDSA Bronze award in 2018  

  • Key designer of one of Procter & Gamble’s leading RD efforts. Helped carry an ambitious new technology from concept to reality; the invention was qualified in 2015

industrial designer
september 2011 - november 2014

  • Engaged in all aspects of the product development process: ideation, concept generation, refinement and visualization, CAD work and client management

  • Key designer of the Owlet Smart Sock baby monitor. The design work done led to a successful $7M Series A funding round in August of 2015

education

UNIVERSITY OF CINCINNATI
COLLEGE OF DESIGN, ARCHITECTURE, ART AND PLANNING
SEPTEMBER 2006- JUNE 2011

  • Cumulative GPA: 3.95/4.0

  • Valedictorian of the School of Design

  • Elected Marshall of the School of Design

  • Author of the News Record's opinion column "Sensibly Skeptical"

  • Contributing member of Habitat for Humanity

 

competencies

  • industry and customer strategy

  • Qualitative research and user advocacy

  • Concept development, visualization, and storytelling

  • Rapid Prototyping, product/concept testing and validation

  • Institutional knowledge development

  • Cross-functional facilitation

  • Team, culture and process building

  • Public speaking and presentation