Sound + Vision



In Sound + Vision, we were asked design a range of TV concepts for the North American market. The challenge was to integrate a sound bar into a 60" television. 

Concept Development

In Phase 1, Astro created ten preliminary TV concepts based on Themes/Personas.  These concepts are ‘sketch’ level concepts, intended to highlight initial opportunities for an aspirational TV for the North American market. 

Concept Reveal

Reveal extends the language of thin and light to the speaker bar, creating a striking icon.  The clear housing creates the volume of air needed for quality sound without adding visual weight like other speaker bars. Performance audio equipment proves credibility by showing components such as drivers, cones, and vacuum tubes.  Reveal directly borrows this language to emphasize the improved sound capability of the TV. State of the art TVs are ultra thin and border-less.