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STRATEGY AND PRODUCT DEVELOPMENT IN SERVICE OF THE HUMAN EXPERIENCE

 

I am a designer, researcher and problem solver, and am passionate about understanding what people need to be happy. I use ethnographic research, conceptual design and storytelling to materialize possibilities that question the way we do things. I love the challenge of turning poetic ideas into products and systems that are both beneficial to consumers and profitable for companies. 

I began my career as an industrial designer and have since been fortunate to participate in the development of a wide range of technologies, brands, and products. I’ve worked in creative agencies as well as in business consulting, and have had the pleasure of working alongside top design and business talent for some of the world’s most influential companies. I’ve had the opportunity to lead multi-national research efforts in sectors such as healthcare, consumer electronics, fast casual restaurants and oil and gas.

I find great happiness in connection and team building, and have been lucky to enjoy the mentorship of several industry leaders. These incredible individuals have taught me to how build relationships of trust, respect, and collaboration with team members and clients. Through their leadership I have also learned the strategic value of optimism, compassion and positivity. 

 

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BCG DIGITAL VENTURES

STRATEGIC DESIGN LEAD
JULY 2017 - PRESENT

As a Strategic Design Lead I have had the opportunity to contribute to the conceptualization and execution of large innovation efforts. I have lead multi-disciplinary teams through research programs across North America and Europe, and have been privileged to learn from some of the world's most talented technologists, entrepreneurs and project managers. I worked extensively in the field to help develop, build and launch fuel delivery systems in the Middle East.

Clients: ADNOC, Pirelli, Takeda Pharmaceuticals


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BCG DIGITAL VENTURES

SENIOR STRATEGIC DESIGNER
January 2016 - July 2017

I used human-centered design to help teams and clients understand and predict human behavior. The visualization and storytelling capabilities I learned at Astro helped me craft exceptional consumer experiences for my clients. 

Clients: Starbucks, Eli Lilly, Serta Simmons, Myia


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ASTRO STUDIOS

LEAD INSIGHTS DESIGNER
November 2014 - December 2015

Lead strategic thinking for brands such as SK-II, Olay, Samsung, Dolby, Venus Gilette, and 3SIX5. Presented to C-Level Executives of F500 companies and represented Astro Studios at multiple speaking engagements


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ASTRO STUDIOS

INDUSTRIAL DESIGNER
September 2011 - November 2014

Engaged in all aspects of the product development process: ideation, concept generation, refinement and visualization, CAD work and model building, and client management. Worked with brands such as SK-II, Olay, LG, Samsung

From 2012-2015, Rachael was the key designer of one of Procter & Gamble's leading RD efforts. Her work helped carry an ambitious new technology from concept to reality, and the invention was qualified in fall of 2015.


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INTERNSHIPS

INDUSTRIAL DESIGN INTERN
September 2007 - February 2011

6 4-month internships gave me the opportunity to learn from the internal design teams at Whirlpool and Intel, as well as the design consultancies Kaleidoscope, Lunar, and Astro Studios. 


UNIVERSITY OF CINCINNATI

BACHELOR'S OF SCIENCE, INDUSTRIAL DESIGN
2006-2011

Valedictorian of the School of Design, Elected Marshall of the School of Design, Author of the News Record's opinion column "Sensibly Skeptical", Contributing member of Habitat for Humanity, listed on Dean's List each quarter since 2006.